Work through each line and answer honestly. Mark Yes only if the system is built, running, and you could show it to us today. "We tried it once" or "it's on the list" is a No. Your classification updates as you go.
Your systems are built. Your constraint is capital allocation and offer strategy, not infrastructure. Ready to scale aggressively.
The foundation is real but specific gaps are capping growth. Closing your 3 to 5 weakest items is worth more than any new ad campaign.
You're generating attention and revenue but leaking most of it. Spending more on top of funnel right now is filling a leaky bucket.
You're one platform ban or processor shutdown away from zero. Foundation first: owned list, compliant infrastructure, then growth.
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Every "No"
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Your score tells you where the gaps are. The full audit tells you what each one is costing you every month, and the exact order to fix them in.
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