Micro-creators in the 2K to 25K range are where tactical and EDC buyers actually make decisions.

Their followers trust them because they run the gear, not because they’re paid to post. Most brands know this and still don’t do it, because doing it right is a grind: finding creators who fit, vetting out fake followers and anyone who’d embarrass your brand, personalizing every DM, following up, building discount codes, shipping product, and chasing posts. It quietly eats 15 to 20 hours a month, and when it’s done sloppily it gets your Instagram flagged or your creators skip FTC disclosure. Either one costs far more than any sale it brings in.

We take all of that off your plate.

We find and vet the creators, run the outreach from your account the compliant way (no bots, no shortcuts that put the account at risk), set up a code for each creator, coordinate shipping with your team, and track every post and every dollar. You ship product. Every month you get two numbers: hours we saved you and revenue tracked straight from your Shopify codes, not creator screenshots. We’re running this as a rev-share pilot with a handful of gear brands right now, so if creators are something you’ve been meaning to get to, grab 15 minutes and I’ll walk you through how it would work for your products.