Services & Deliverables

Version 2026.07 | Effective July 2026


This page is the itemized scope for every Zeroed In Marketing service. Your Partner Agreement references this page directly. The version in effect on your signing date governs your engagement, and you receive a dated PDF copy of it at signing. If we update this page later, your active engagement does not change unless we both agree in writing.


 

 

Email Marketing Management

  • We write copy for all emails. Each one is approved by you before it goes live.

  • We create graphical email designs as needed. All are approved by you before going live.

  • We optimize at least 2 automations (flows) each month, which includes but is not limited to:

    • Creating flows from scratch

    • Adding or removing emails from existing flows

    • Adjusting segmentation, filters, or email timing

  • We strategize, create, schedule, and launch up to 6 email campaigns per month.

  • Upon approval, we can create additional campaigns (beyond the 6) or flows (beyond the 2) at an additional cost.

Paid Advertising: Meta, Topple, and Armanet

  • We write all copy: headlines, primary copy, and copy for graphical elements.

  • We develop the campaigns' ad images (including .gif files). Raw content will be required and requested.

  • We develop up to 3 video-based creatives for Stories/Reels. Raw content will be required and requested.

  • We strategize and implement all required testing, which includes but is not limited to:

    • Audience testing

    • Creative testing

    • Copy testing

    • Offer testing and more

Paid Advertising: Google

  • We write all copy: headlines, primary copy, and copy for graphical elements.

  • We strategize and implement all required testing, which includes but is not limited to:

    • Keyword research and testing

    • Audience testing

    • Copy testing

    • Offer testing and more

Tactical Buffer Plan

Phase 1: Setup and First Month of Ad Management

Social media setup


  • Assistance setting up pages, ad account, and tracking dataset (including installation of tracking code)


Email marketing


  • Full automation setup attached to the overall plan

  • Signup code embedded on your website

  • 5 to 6 emails fully set up with copy and creative


Ad management


  • Daily ad spend management (starting in the $50/day range)

  • Up to 12 static images created per month

  • Up to 1 Story/Reel created per month

  • Full copy creation for each ad

Phase 2: Ongoing Optimization

  • The setup retainer drops off, and ad management continues.

  • After 2 to 3 months, we have enough data to start adjusting the email automation. Those adjustments are included in Phase 2 at no extra fee.

Full Marketing Audit

  • Website analysis with conversion rate suggestions

  • Competitor analysis focused on marketing angles, creative strategies, and more

  • Analysis of your past marketing campaigns

  • A service-specific marketing plan to move forward with

  • 30-minute audit review and Q&A


 

 

Expansion Services

Once your core channels are performing, these are on the table. Each is scoped and priced through a separate proposal.

Social Media Management

Organic content strategy, creation, and community management on the channels your buyers actually use. Built to feed the same owned-audience engine as your ads and email, not to chase vanity metrics.

Podcast & Media Placement

We book you and your brand in front of audiences that already trust the host. Podcast guest spots, interviews, and endemic media features. Ads rent attention. Email owns the relationship. Podcast placement borrows trust from voices your buyers already listen to, and that authority stays with you.


 

 

Creative Revisions

You are entitled to request revisions on creative deliverables. Requests are expected to be reasonable and within the scope of the initial brief. Excessive or out-of-scope requests may incur additional charges, communicated and agreed upon before we proceed.


Questions about scope? Email brian@zeroedin.co.