Upgrades

Upgrades for tactical, EDC and 2A brands

Your ads get the click. Your store has to close the sale.

Two deep-dive audits that find where you're losing buyers: on your own site, and inside the AI tools your customers now ask before they buy. We find it, show you, and get it fixed.

Upgrade 01

Store Leak Audit

Find out where buyers drop off between the click and the checkout.

What we dig into

  • Whether your tracking is telling the truth about sales
  • Where shoppers quit: product page, cart or checkout
  • Mobile speed on the pages your ads send people to
  • Product pages: fitment, reviews, photos and specs
  • Checkout friction: surprise fees, too many fields, restrictions shown too late
  • Recordings of real shoppers getting stuck

What you get

  • A ranked fix list, quick wins first
  • A recorded walkthrough where you pick what gets fixed
  • Developer-ready specs, with the copy already written
  • We check every fix before it goes live
  • An honest before-and-after read at 30 and 60 days
Best for: stores running paid traffic
Timeline: about 3 weeks to findings, then your build
Why it's different here

A generalist audits a store. We audit a store that sells into a regulated market.

State restrictions
Shown before the cart, not as a checkout error.
Age checks and FFL transfers
Placed so they protect you without killing paid traffic.
Payment limits
We only recommend checkout options your processor will actually allow.
Cautious AI
Some assistants dodge firearms questions. We map where you can win and where you can't.

How it works

01
We dig in

About 3 weeks. We need view access. Nothing on your site changes.

02
We walk you through it

One recorded call. Plain English, ranked by what pays back first. You pick what gets fixed.

03
It gets fixed, and we check it

Your developer or ours builds store fixes. Our team handles AI search fixes. Nothing goes live until we sign off.

Straight talk

What we won't promise

Nobody can honestly guarantee a conversion rate jump or a top spot in ChatGPT. Anyone who does is selling you something they don't know anything about.

What we do commit to: every fix we hand off is built to spec and checked, your tracking is clean, and you get an honest before-and-after with the season and ad spend called out.

Questions

Do I have to be a current client?

No. Most are, since it builds on the ads and email we already run, but each audit stands on its own.

Do I need a developer?

For the Store Leak Audit, yes: yours or ours. You see the developer hours on each fix before you approve it. AI search fixes are handled by our team.

What does it cost?

Priced to your store, not a package. Tell me what you sell and roughly what you spend on ads, and I'll give you a straight number.

Not sure which one you need?

Send me your store link and what's bugging you. I'll tell you straight which one fits, or if neither does.

Chat with Brian
Brian Lelli, Founder, Zeroed In Marketing
Zeroed In Marketing, For the People